• Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition. — Freeman Thomas
  • I believe that quality level is determined primarily by the actual design of the product itself, not by quality control in the production process. — Hideo Sugiura
  • The details are not the details. They make the design. — Charles Eames
  • Design is not just what it looks like and feels like. Design is how it works. — Steve Jobs
  • Once the product's task is known, design the interface first; then implement to the interface design. — Jef Raskin


IEDF Verticals

The forum's activities span a broad range of verticals:

Electrical & Electronics
Green Energy
Industrial Equipment
IT & Computing
Process Industries
White Goods

IEDF Introduction

Design is the seed corn for industrial development. Ideas may remain as ideas if not for design that realizes their true potential. Design brings ideas to fruition and puts products into the hands of consumers.

Indian Engineering Design Forum (IEDF) has been established to encourage innovation in engineeering design for the Indian context. It is a platform that facilitates young and experienced engineers to connect, collaborate and innovate. Being committed to education, the forum gives due importance to career growth and self-development. Polytechnic students, engineering undergraduates and working professionals will benefit directly from the forum's activities. The forum's advisory board of experienced and eminent engineers will offer technical and career guidance.

This website showcases design trends, news and events from around the world. It includes directories of engineering colleges, societies and regulatory bodies. The forum's blog will be supplemented by an e-newsletter to be distributed periodically.

Memberships is free for all. So, what are you waiting for? Register and get connected now.

Events for October 2014

Posted in Lectures & Workshops

Global Entrepreneurship Summit 2014

October 9, 2014
Clarks Exotica Resort, Bangalore
The Global Entrepreneurship Summit brings the innovators and leaders of next generation across nations under one roof. GES is the World's largest entrepreneurship summit focused on global business scenario, startup eco-system, youth and women entrepreneurship and to bridge the gap between the innovators are leaders.

Electronics Rocks

October 10-11, 2014
NIMHANS Convention Center, Bangalore
3450+ delegates have already registered to join us, as we go one step deeper to bring out the really important lessons that anyone interested in IoT should know about. What's more? Get the chance to interact with industry stalwarts voicing opinions on where we're headed, and what you should be gearing up for!

Texas Instruments Innovation Challenge

Posted in Design Competitions/Festivals

Texas Instruments Innovation Challenge India Design Contest 2015 for engineering students from India! The contest aims at promoting IC-based system design among student community.

Innovate using Texas Instruments Analog ICs and Embedded Processors!


  • Submission Deadline: 30th September, 2014
  • Finals: June, 2015
  • Attractive prizes with top prize of USD 10,000
  • Website: Innovation Challenge


Lateral Thinking

Posted in Recommended Reading

Book Review

Author: Edward de Bono
Publisher: Penguin Books, India. 2011.

Lateral thinking is a term commonly known today but only a few really understand what it means or how it is to be applied. The concept itself was invented by Edward de Bono and this classic on the subject first appeared in 1970. Since then, it has been translated into many languages and sold in millions. In a sentence, it is about creative thinking in the face of difficult problems.

While thinking is not limited to humans, it is fair to stay that it is most developed in humans. Our capacity to think, reason and apply logic is what separates us from other animals. Thinking is important to our survival but the art and science of thinking is not taught to us at a fundamental level.

We learn thinking as a by-product of knowledge development in our schooling system. Our brain is capable of connecting ideas, linking cause and effect, recognizing patterns, and so on. Edward de Bono makes the point that these are important but they are inadequate in solving complex problems. We therefore need to go beyond traditional modes of thinking, what he terms as vertical thinking. The distinction between vertical and lateral thinking can be summarized thus,

Vertical thinking is selective, lateral thinking is generative.