• Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition. — Freeman Thomas
  • I believe that quality level is determined primarily by the actual design of the product itself, not by quality control in the production process. — Hideo Sugiura
  • The details are not the details. They make the design. — Charles Eames
  • Design is not just what it looks like and feels like. Design is how it works. — Steve Jobs
  • Once the product's task is known, design the interface first; then implement to the interface design. — Jef Raskin

Python Workshop (10 October 2015)


Coming Soon: A New Website For IEDF

Posted in IEDF Introduction

It's been two good years of IEDF online.

Thanks to all members who have been following us via this website, Facebook and Twitter.

We are about to launch a brand new website. Few more days to the launch ...

IEDF Introduction

Design is the seed corn for industrial development. Ideas may remain as ideas if not for design that realizes their true potential. Design brings ideas to fruition and puts products into the hands of consumers.

Indian Engineering Design Forum (IEDF) has been established to encourage innovation in engineering design for the Indian context. It is a platform that facilitates young and experienced engineers to connect, collaborate and innovate. Being committed to education, the forum gives due importance to career growth and self-development. Polytechnic students, engineering undergraduates and working professionals will benefit directly from the forum's activities. The forum's advisory board of experienced and eminent engineers will offer technical and career guidance.

This website showcases design trends, news and events from around the world. It includes directories of engineering colleges, societies and regulatory bodies. The forum's blog will be supplemented by an e-newsletter to be distributed periodically.

Memberships is free for all. So, what are you waiting for? Register and get connected now.

Events for November 2015

Posted in Lectures & Workshops

NASSCOM Game Developer Conference

November 05-07, 2015
Dedicated to the advancement of interactive entertainment through talks, panels, super-pitches, tutorials and more, the NGDC is aimed at bringing to the forefront the exciting gaming eco-system that exists in India.

Joomla World Conference

November 06-08, 2015
Sheraton Grand, Bangalore
Learn how to make Joomla work for you with Joomla experts from around the world. Connect with Joomla users and professionals. Share your knowledge!

All You Need To Know About Mobile App Design

November 07, 2015
Vapour Pub, Bangalore
Design edition of InMobi inDecode, a monthly developer meetup.

agBOT Challenge 2016

Posted in Design Competitions/Festivals

The 2016 agBOT Challenge is a competition of teams to develop the most efficient unmanned crop seeder capable of planting two varieties of seed over half-mile-long rows, while providing real-time data utilizing a mobile tracking antenna. Participating teams, representing advanced robotics and agricultural research and development organizations, will develop the hardware, software, sensors, and human-machine control interfaces that enable their robots. Technologies resulting from the 2016 agBOT Challenge will propel both agriculture and the field of robotics.


Eclipse Open IOT Challenge 2.0

Posted in Design Competitions/Festivals

The Internet of Things will be built on open source software and open standards. At Eclipse we are developing a community of IoT projects that make it easy for developers to build IoT solutions.

The Open IoT Challenge is back for a second edition and it is your chance to demonstrate what you can build for the Internet of Things using open standards and open source technology!


  • Website
  • Deadline: 23 November 2015
  • Prize pool: $20,000

Blink: The Power of Thinking Without Thinking

Posted in Recommended Reading

Book Review

Author: Malcolm Gladwell
Publisher: Penguin Books. 2006.

Reviewer: Arvind Padmanabhan

You are crossing a road. Suddenly a motorbike appears out of nowhere. Either you had been careless in crossing or the bike had been in your blind spot. You have no time to think. You have to react instantly. Our brain and thinking have evolved over centuries for exactly this kind of scenario. Malcolm Gladwell's Blink is about this aspect of our thinking that helps us to make instant decisions.

We can identify with two types of thinking. One is logical, based on facts and reasoning. This is what separates us from the rest of the animal kingdom. We pride ourselves in our capacity to reason. The other type of thinking is intuitive. We sometimes do things that can't be explained. We go with our gut feeling because we felt it was the right thing to do. Blink is about the second type of thinking. Gladwell makes the point that judgements made in an instant can often excel deep thinking.

By this point, you may be wondering if Blink is worth reading, especially by scientific and engineering communities. Engineering is based on facts, measurements and numbers. There is no room for guesswork or gut feeling. An engineer doesn't approve a design for a bridge because it looked right. He approves it because the equations added up, because the models were stable, because the simulations passed in every scenario. Yet there are perhaps some scenarios where intuitive decision making can be useful. It is from this open-minded perspective that I picked up this book.